Top 10 Best Creative Diwali Ad Campaigns In 2022

Diwali is one of the biggest festivals that’s celebrated in India. Across the country, there are millions of diyas being lit up to commemorate this auspicious occasion that marks the victory of good over evil. This is the time for exciting homecomings, exuberant celebrations and grand festivities.

Is it then any wonder that advertisers and brands try to cash in on this highly vibrant festive spirit each and every year? As usual, this year too, the advertising geniuses in our country have come up with creative Diwali advertisement campaigns that capture the core essence of this magnificent festival of India. As is the norm today, these creative Diwali ads are also being smartly promoted across various social media platforms using trending hashtags.

The Top 10s Only team has compiled a list of the Top 10 Best Creative Diwali Ad Campaigns In 2022. These Diwali ads are guaranteed to tug the heartstrings of those who hold the purse strings! Get ready to be blown away with these memorable and amazing Diwali ads that have made it to our Top Ten list this year! 

Top 10 Best Creative Diwali Ad Campaigns In 2022

1. Mankind Pharma | Iss Diwali Nafrat Mitaate Hain 

#NekiKiLauJalaateHain

This festive season, get ready for emotional Diwali ads that make are guaranteed to be tear-jerkers! This is one of the best advertisements for Diwali this year, as it reinforces our belief in humanity. This heartwarming Diwali ad shows how years of enmity can melt away in just a few moments of adversity. The rivalry between two opposing neighbourhood families comes to an end when one of the neighbours suffers a heart attack and has to be rescued by the son of the other neighbour, who happens to be a doctor.

There are several familiar faces in this Diwali commercial, the notable ones being Darsheel Safary from the inspiring Hindi film Taare Zameen Par, along with veteran Hindi actor Avtar Gill. This Diwali ad is from the award-winning creative agency SG Dream Media and has been directed by Gaurav Bhardwaj.

2. JKCement WallMaxX | Andar Se Sundar  

#AndarSeSundar

This JK Cement Diwali advertisement is a soul-stirring story that proves that people are innately good within. We see how a painter gives his word to a newly-wed couple to complete the task he has undertaken, even if it costs him precious moments with his own family during Diwali. The reward for this dedication? A free aeroplane ticket to his hometown, as an unexpected Diwali gift from the young couple, enables him to reach his family just in time for Diwali!

The marketing geniuses who created the concept for this extraordinary Diwali advertising campaign at Social Cloud & Kandid Kanvas must be applauded. Bombay Film Company was in charge of the ad film production. Hopefully, the #AndarSeSundar Diwali ad will inspire others to become empathetic and make this world a better place.

3. HP India | Iss Diwali, Thodi Si Jagah Bana Lo 

#ThodiSiJagahBanaLo

This recently released Diwali 2022 ad reaffirms HP India’s commitment to the upliftment of local businesses in India. Conceptualised by Simple Creative ad agency, this inspiring Diwali ad showcases the importance of artisans and their crafts and how they are an integral part of our country’s heritage. This HP Diwali ad asks people to provide a little space for them to exhibit their work as it is a means to earn their livelihood. As part of this initiative, HP World stores will host local artisans in fifteen cities across India. This is genuinely a highly motivational advertisement for Diwali!

4. Cadbury Celebrations | Support The Hawkers Near You

 #ShopsForShopless

After a massively successful Diwali ad campaign featuring Shah Rukh Khan last year, Cadbury Celebrations is triumphantly back with yet another Diwali hit! The Cadbury Diwali ad for 2022 continues the theme from last year, whereby viewers are encouraged to support local businesses. This theme is highly relevant due to the financial slump experienced by many small local traders due to the Covid-19 pandemic. This creative Diwali commercial shows how consumers can empower local street hawkers by using the latest QR code technology to open virtual stores for them. This is definitely an innovative initiative from Cadbury!

5. Dell India | Raunak Wala Festival

#ApnaWalaFestival

The festive spirit of Diwali needn’t be confined to the limits of one’s own family and friends. This is the heartwarming theme that Dell India depicts in this creative advertisement for Diwali. This Diwali ad was conceptualised and created by VMLY&R advertising company, and it highlights the role of technology in finding newer ways to celebrate such fabulous festivals as Diwali. In this Dell commercial, we see how a young traveller is able to celebrate Diwali in the virtual presence of his family and in the actual company of strangers who eventually become friends thanks to the power of technology. This Diwali ad has garnered a strong presence on almost all social media and streaming platforms.

6. Coca-Cola | Follow the bottle  

#MilkeHiManegiDiwali

If you are looking for this year’s most trending Diwali ad, look no further than the Coca-Cola-Follow the bottle ad campaign! Created by Ogilvy advertising agency, this is one of the best Diwali ads for 2022 in India right now. 

This Diwali commercial emphasises the need to proactively create memories with family and friends. The commercial shows how a lone employee working in an empty office during Diwali follows a string attached to a Coca-Cola bottle which ultimately leads him to his family and friends waiting to surprise him. With this Diwali advertisement, Coca-Cola encourages people to go ahead and ‘meet’ their family and friends during this festival that has traditionally always celebrated togetherness. 

7. Candere by Kalyan Jewellers | Rishton Ko Sajayein 

#RishtonKoSajayein

A lovable grandmother gripped with nostalgia and yearning for the good old Diwali days spent with her grandchildren – This is the crux of this creative Diwali jewellery ad from Candere. As lamented by the sad grandmother in this short Diwali ad film by the creative advertising agency The Luminant Media, Diwali is no longer the same as before. It is today often celebrated far away from family. 

This Candere Diwali ad campaign seeks to promote the festive spirit of togetherness by showcasing the centuries-old Indian customs and cultures associated with Diwali.

8. Vivo India | Together with Joy

#TogetherWithJoy

Looking for a Diwali ad that captures the very essence of the Diwali festival? The Vivo India commercial is one of the best Diwali ad campaigns to hit the screens this year! Featuring thespian film actor Suresh Oberoi, this creative Diwali ad campaign focuses on the importance of spending Diwali with your loved ones, even if it means circumventing the typical traditions associated with Diwali. In this Diwali ad, the grandfather (played by Suresh Oberoi) chooses to travel to his son’s home to celebrate Diwali with his entire family instead of stubbornly celebrating it alone at his own home. Conceptualised by FCB India, the climax scene of this 2022 Diwali ad film is sure to bring tears of joy to your eyes!

9. Tanishq Jewellery | Pehli Diwali

#PehliDiwali

This Tanishq Diwali ad is a salute to the Bravehearts entrusted with our nation’s safety. Created by Lowe Lintas, this is undoubtedly one of the best Diwali ads for jewellery to hit our screens this year. The Tanishq Diwali ads commemorate the unique ‘first’ moments in everyone’s lives. This jewellery commercial for Diwali also focuses on the numerous new journeys women have begun to embark on recently. Be it a first-time woman entrepreneur, an Indian Airforce Lieutenant stationed far away, or a single mom bravely off on an adventurous tour with her daughter, Tanishq has shone the limelight on each and every brave woman who has stepped out of societal norms!

10. FNP-Ferns N Petals | Reconnecting Hearts

#DiwaliRishtonWali

This sentimental Diwali ad is filled with the nostalgia that envelops us whenever we think of our school days and our childhood friends. This FNP Diwali ad focuses on the importance of maintaining the friendships we have created over the years. This is by far one of the best Indian Diwali ads in 2022, as this advertisement highlights the need to revive forgotten friendships and promises, especially during momentous occasions like the festive season of Diwali. The best scene in this Diwali ad is at the climax when the two friends reconnect after years of being apart from one another.

Did you like our selection of the Top 10 Best Creative Diwali Ads In 2022? Tell us in the comments which of these Diwali ads you loved the most.

Be sure to take a short trip down memory lane by reading the article we wrote last year about the Top 10 Best Diwali Advertisements That Impressed In 2021.