Top 10 Best Creative Diwali Ad Campaigns In 2023

Every year, as the calendar inches closer to mid-October and mid-November, there’s an undeniable surge of positivity that sweeps throughout India. This electrifying sensation can only mean one thing – the arrival of the annual spectacle, the luminous Indian festival known as Diwali!

With the vibrant fervor of this annual celebration, advertisers and brands usually find themselves irresistibly drawn, seeking to harness the profound resonance of this festive spirit. Just like last year’s memorable Diwali ad campaigns, the maestros of Indian advertising have yet again unfurled their creative prowess to construct powerful Diwali adverts that beautifully encapsulate the very essence of this magnificent Indian festival. These are not your run-of-the-mill advertisements. Far from the typical product pitches, these ads hold powerful social messages that endure much like the enduring glow of Diwali. Top 10s Only brings you the Top 10 Best Creative Diwali Ad Campaigns In 2023 that are bound to make you smile and tear up at the same time!

Top 10 Best Creative Diwali Ad Campaigns In 2023

Across the country, from the northern peaks of the subcontinent right down to the southern shores, from the bustling metropolises to the tranquil hamlets, millions of diyas will slowly flicker to life, their radiant flames kindling the spirit of this auspicious occasion that symbolizes the triumphant victory of good over evil. And, just as these diyas shine, so too do the creative advertising campaigns, each vying to capture the essence of this grand festival and radiate a powerful message that triumphs in the world of ads. Each of these joyous, bittersweet, tear-jerker Diwali advertisements conveys powerful sentiments that deserve to be cherished and remembered. So, without further ado, let’s take a look at the ten best Indian advertisements of 2023 being aired this festive season!

1. Bikano – Achhi Soch Ke Saath

#KaheinDastaanKhusiyonKi

The first ad in our list of top Diwali ad campaigns of 2023 comes from the brand Bikano. Bikano’s Achhi Soch Ke Saath ad campaign deserves applause as it shines the light, quite literally, on some of the misconceptions associated with the adoption process in India. This Indian advertisement is a powerful reminder that relationships are created not through blood but by sentiment, driving home the fact that adopted children are as much valued in the family as every other member. Achhi Soch Ke Saath, which translates to ‘with good thoughts and intentions,’ serves as a resounding call for positive change and understanding. And, this ad campaign doesn’t just end on the screen. Bikano has pledged to donate towards the cause of adoption, and they’re extending an invitation to all to express their support with a simple missed call to 970-970-5100. For each call received, the brand vows to match the contribution by donating an equivalent sum to orphanages.

2. Shoppers Stop – We Time Wali Diwali

#WeTimeWaliDiwali

Another awesome Diwali advertisement of 2023 comes from the brand Shoppers Stop. Featuring actor Rakul Preet Singh, the We Time Wali Diwali ad campaign focuses on the need to rekindle the spirit of togetherness this festive season. The ad drives home the point that sometimes, we need to forego “me-time” for “we-time” in order to strengthen the bond with loved ones.

3. Western Union And EbixCash – Khule Dil Wali Diwali

#KhuleDilWaliDiwali

This next Diwali advert highlights one of the most typical problems that people face today – the lack of meaningful relationships with neighbours. In today’s fast-paced world, people no longer have the time nor the patience to engage in conversations with their neighbours, sometimes even remaining unaware of their neighbor’s names. The Khule Dil Wali Diwali ad campaign from Western Union seeks an end to this. It strives to emphasize the need for community spirit and rekindle the fading flames of neighbourly bonds. This ad leaves its viewers with a message of hope for the future.

4. Paragon – Utsav Ke Rang, Kartavya Ke Sang

#HarKadamAapkeSaath

In India, Diwali is a fun-filled holiday enjoyed by the entire family. However, at times, duty comes first, and often many people, especially dedicated frontline workers, find themselves separated from their loved ones during this special time. They sacrifice their happiness to ensure the happiness of others. Paragon’s inspiring ‘Utsav Ke Rang, Kartavya Ke Sang’ Diwali advertisement seeks to commemorate these tireless unsung heroes whose commitment ensures the workflow remains unhindered. This 2023 Diwali advert also highlights the need for kindness and generosity.

5. Cadbury Celebrations – Ghar Ki Dukaan 

#ThisAdIsMyStore

One of the brands that consistently delivers sweet and heartwarming Diwali ads is Cadbury. This brand has been featured in our top 10 Diwali adverts from 2021, 2022, and now, 2023! This year too, Cadbury Celebrations has shone a beacon of hope for home businesses that cannot afford costly advertising. By scanning their QR code, people will be able to explore virtual stores that showcase various products and services offered by nearby small home businesses. This innovative idea is bound to become a game-changer this festive season, as it will encourage people to buy local products, thus giving a much-needed boost to the local economy.

6. Mamaearth – Goodness Makes You Beautiful

#GoodnessMakesYouBeautiful

Typical beauty brands usually focus only on superficial beauty. However, Mamaearth has decided to go a lot deeper this festive season. Mamaearth’s ‘Goodness Makes You Beautiful’ ad campaign is proof that true beauty is a reflection of one’s character, values, and the goodness they spread to the world. By spreading the profound message that true beauty lies within, this top Diwali ad of 2023 has touched the hearts of countless Indians, encouraging them to celebrate their unique qualities and embrace the goodness that truly makes them beautiful, both inside and out.

7. Dhara – Tareefon Ka Tyohaar

#TareefonKaTyohaar

Dhara’s ‘Tareefon Ka Tyohaar’ ad serves as a small yet powerful reminder. Often, people are overlooked and seldom get the words of gratitude and praise that they so rightly deserve. This top-rated 2023 Diwali ad successfully shows how it’s important to express our gratitude to the people whose contributions, big or small, enrich our lives in countless ways. So, this Diwali, let’s shower our loved ones with the praise and love that they rightly deserve!

8. Realme – Dare To Shine

#DareToShine

Next in our list of ten best Diwali ads of 2023, is the ‘Dare to Shine’ advertisement campaign from Realme. Produced by Spaceman Pictures and featuring Bollywood superstar Shah Rukh Khan, this advert has become an instant hit, especially on social media platforms. This ad embodies the very spirit of Diwali. Diwali is often called the ‘Festival of Lights’ as people often light diyas. Symbolically, this act represents the vanquishment of darkness. The ‘Dare to Shine’ ad focuses specifically on this aspect of the festival and emphasizes the need for light and optimism in one’s life. This inspirational Diwali ad encourages viewers to find their inner light and share it with others.

9. Shoppers Stop – Tyohar Ki Nayi Kashish

#TyoharKiNayiKashish

Shoppers Stop is on a trailblazing path with two equally successful Diwali ad campaigns in 2023! The ‘Tyohar Ki Nayi Kashish’ advert sends a message that’s very different from their ‘We Time Wali Diwali’ advert. In this ad, viewers are encouraged to try out new experiences that will change the way Diwali is celebrated. Featuring the fresh-faced dynamic actor Sanya Malhotra, this top Diwali advert drives home the fact that this festival is the time for fresh beginnings.

10. McDonald’s India – For Your Other Diwalis

#ForYourOtherDiwalis

Diwali is that special time of the year when family bonds are celebrated and cherished. It’s not just about immediate family members, but even extended relatives, friends, and loved ones coming together, uniting under the radiant glow of this festive occasion. And it’s precisely this togetherness that’s showcased in one of the most popular Diwali ads of 2023, brought forth by McDonald’s India. The playfulness and warmth of this heartwarming advertisement capture the essence of Diwali, reminding us that it’s the people we share it with that make the festival truly special.

Kudos To Creative Ad Campaigns That Celebrate The Spirit Of Diwali

These top 10 2023 Diwali adverts have captured the true essence of the spirit and energy that’s a part of this grand Indian festival. Kudos to the creative minds that conceptualised these ad campaigns and gave viewers a chance to savour the various sentiments associated with the Festival Of Lights.