Top 10 Best Creative Diwali Ad Campaigns Of 2024

Diwali, the festival of lights, is a time for joy, celebration, and togetherness. It’s a time for families and friends to gather, exchange gifts, and light up their homes. Every year, millions of households across India come together in a fervour of festive spirit to indulge in time-honoured traditions like preparing delicious home-made sweets, illuminating homes with earthen diyas, decorating the doorways with colourful thorans and rangolis, etc. Beyond the festivities, Diwali has also become a stage for some of the most creative and heartwarming advertisements.

At Top 10s Only, we too have an annual tradition: a well-researched and curated blog post that lists our top picks for each year’s best Diwali ad campaigns. We look for wholesome advertisements that blend emotion, humour, and cultural nuances, especially those that not only entertain us but also remind us of the true essence of Diwali. 

And so, without further ado, we present the Top 10 Best Creative Diwali Ad Campaigns Of 2024!

Exploring The Top 10 Best Creative Diwali Ad Campaigns Of 2024

Here are the top ten advertisements released this Diwali season that have captured our attention and our hearts.

1. OnePlus – Make It Special

Aiming for a more inclusive community spirit, OnePlus has launched an evocative and wholesome ad campaign this Diwali that focuses on the true meaning of friendship and compassion. Their “Make It Special for Everyone” campaign shows how even our beloved furry companions can be a source of inspiration when it comes to learning true life lessons. This 2024 Deepavali ad campaign serves as a reminder that festivals are not just about pomp and gaiety. It is the time to share the joy and festivities with everyone, even the ones less fortunate, both humans and animals.

2. Cadbury Celebrations – Milkar Muh Meetha Karo 

How do we experience the true essence of a festival during this digital age? Is it enough to meet and greet all our loved ones “virtually”? The latest Diwali ad from Cadbury Celebrations shows us just how important it is to maintain the bonds of friendship and not brush aside personal connections for the ease that digital communications bring. Rather than sending emojis and text greetings, the “Milkar Muh Meetha Karo” advert shows us the joy and happiness that comes when you take the effort to visit your friends and family during Diwali.

3. OPPO – Vishwas Ka Deep

India is a land that is marked by diverse cultures. Oppo’s Vishwas Ka Deep Diwali ad campaign takes viewers on a pan-Indian journey, starting from the lush Kullu Valley in Himachal, where Budhi Diwali is celebrated, to Goa’s azure beaches, where Diwali is celebrated as Naraka Chaturdashi, and finally to the swirling sands of Rajasthan, where Thar Ki Diwali is celebrated. This 2024 Diwali advert showcases the sheer depth and diversity of India’s cultural heritage, enabling viewers to visualise the adage ‘Unity In Diversity’.

4. Vivo – Celebrate The Joy Of Homecoming

Diwali is celebrated for a multitude of reasons, the chief of which is the homecoming of Ram, Laksman and Sita. They were welcomed wholeheartedly by the people of Ayodhya, who spent 14 years longing for their return. Vivo’s Diwali ad campaign taps into that very same emotion – the yearning for the homecoming of loved ones, especially during the festive season. This 2024 Diwali advertisement, with its intensely heartwarming background score, is a visual treat, with stunning cinematography and evocative imagery that captures the true spirit of this Indian festival.

5. Google Shopping – Diwali Shopping With Dadi

Farida Jalal, one of Bollywood’s most beloved and legendary thespians, makes a grand entry with this beautifully visualised ad concept from Google. This advertisement vividly displays all the aspects of Diwali shopping while masterfully showcasing the various features and advantages one would have while shopping online with Google. So, go ahead and enjoy a wholesome online Diwali mela experience!

6. Parle-G – A Nostalgic Diwali

It’s time to journey back in time when Diwali was celebrated with the entire family taking part in time-honoured traditions, like making special snacks like chakli and gujiya and festive home decorations like kandils or lanterns. Parle-G’s Diwali ad campaign brings back these forgotten traditions of Diwali, inspiring us to preserve them for future generations. So, this Diwali, skip the store-bought sweets and readymade home decors and embrace the timeless traditions that make Diwali truly special.

7. Finolex Pipes And Fittings – Recognising Goddess Lakshmi Within Every Woman

This advertisement from Finolex was released just a few days prior to 2024’s Diwali celebrations. Diwali is not just a festival that celebrates the homecoming of Lord Ram. This festival also pays homage to Lakshmi Devi, the Goddess of wealth and prosperity. This latest Diwali ad breaks the concept of traditional gender roles and focuses on the empowerment of women. A plumber needn’t always be a guy. And a homemaker can be so much more than just the caretaker of a home. By intertwining these two concepts, this Diwali ad campaign has driven home a valuable point – Goddess Lakshmi resides in all of us, and we just need a little help to see that!

8. V-Guard – Iss Diwali, Rishte Jod Lo 

Diwali isn’t just a celebration with family. It’s a time to share joy and light with neighbors, too. And, V-Guard’s Diwali advertisement portrays this quite beautifully. It starts with a comic banter between two aged women who live next door to each other. Their quick-witted repartee regarding whose rangoli is more beautiful or whose voice is more pleasant takes an unexpected turn when one of them sadly reveals her children’s plan to send her away to an old-age home. Hearing this, the other neighbour, moved by her friend’s plight, offers her a place in her own home, ensuring that the festive spirit of Diwali prevails and forges new relationships.

9. Pantaloons Fashion – Peheno Dil Ki Baat

No one knows us better than our besties, and this year’s Pantaloons creative Diwali ad proves just that! More often than not, the support and encouragement of friends are all that’s needed to get people outside of their comfort zone and try out new experiences! This 2024 Diwali ad campaign celebrates not just the joy of this amazing festival, but also the joy that comes with true friendship.

10. Netflix India – Har Parivaar Ke Liye

The last one on our list of the top Diwali advertisements for 2024, is the ad campaign kicked off by Netflix! This ad campaign showcases Netflix as a platform that fosters connection, inspiring discussions and shared experiences among families, friends, and even those who have only just met each other. It even incorporates a phrase most binge-watchers would instantly recognise – “Are you still watching?”. This ad perfectly encapsulates the core sentiment behind Diwali – the joy of togetherness and shared experiences!

Hats Off To The Top Creative Ad Campaigns That Celebrate The True Essence Of Diwali

These are the top 10 Diwali ads of 2024 that beautifully capture the essence, emotions, and vibrant energy of this grand Indian festival. Kudos to the creative minds behind these campaigns for bringing the spirit of the Festival of Lights to life, giving viewers the opportunity to experience the rich sentiments that define this amazing Indian festival.

Be sure to check out our previous article that lists the top ten best Deepavali ads of 2023!